If somebody approached you in 1995 and told you they could send your sales team comprehensive biographies and contact information of all the decision makers in your target market, including photos, work history, start dates, educational history, etc., what would you have paid them for this incredible mountain of information?
Now imagine they told you they could connect the dots between people you already know, and those decision makers – turning “cold calls” into “friendly introductions.”
You wouldn’t have bought this, because there’s no way you would believe such a thing existed. And it didn’t.
Guess what… In 2015, it does. And it’s called LinkedIn.
What started as an annoying invitation you got from some nerd in your business network has grown to become the most powerful tool in sales and relationship marketing the planet has ever known. A wealth of information about your prospects, your target market, decision makers, thought leaders, influencers and competitors is at your fingertips.
Are you utilizing LinkedIn to it’s full potential? Join us for a training session that will help you get your small business on Linkedin:
Lunch and Learn | LinkedIn Roundtable | August 27 2015 12-1 pm | #303-3995 Quadra St. Victoria, BC
Introduction to LinkedIn | I’m on LinkedIn. Now what? | Greater Victoria Chamber of Commerce | September 22 2015 2-4 pm | #100-852 Fort St. Victoria, BC
LinkedIn for Business Development | November 12th | 256 Wallace St. Nanaimo | 11:45 am -1:30 pm. (11:45 am – 12:00 pm Meet & Greet).