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Inbound Marketing for Better Business Results

We are hosting another Lunch and Learn on October 15, this time on the up-and-coming inbound marketing methodology (which, co-incidentally, we have also been using successfully for some time). Times are 11:45 to 1:15.

Versio2 Managing Partner, Stephan Burckhardt will show us why this new paradigm in marketing has come about and is rapidly gaining traction, what results it obtains, and how it works. Agency European and North American case studies and vertical market client experience will highlight what was done. Deep metrics demonstrate that marketing is no longer just an (annoying and easily cut) expense, but a business investment that can return a considerable and fully measurable ROI.

The interactive, workshop-like session will be business-focused and (by request) may include a quick peek into the enabling HubSpot software for the geek in us who Stephan Burchhardtloves to look under the hood at screens, graphs, and data. Versio2 has been an inbound marketing agency since January 2012 and is the only HubSpot Gold partner on the Canadian West Coast.

Having recently returned from Inbound 2015 in Boston with its amazing keynotes, 170 plus sessions, and 14’000 marketers from around the globe, Stephan has some cool insights into the frontier of inbound and where this whole train is headed. This includes new and powerful free marketing and sales tools ready to be implemented now by cost-conscious SMEs.

Stephan was CEO and owner of a $15 million agency serving financial, technology, and healthcare clients. He was a journalist and PR agency vice-president in Silicon Valley and completed executive education at Stanford and INSEAD. He now helps clients transition to online marketing methodologies to gain more market success.

Not sure what inbound marketing is all about? Tune in to this video to learn more.

RSVP online today!

Posted in : Blog, Business Babble, Events
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