New content is streaming onto the web at a ridiculous pace. Yet, there are things you want to watch out for. You could do frequent Google searches and try to comb for new, relevant content – if you enjoy wasting your time searching for needles in haystacks.
A tool called Google Alerts is the solution. Configure the tool for one (or more) set of keywords and you will get alerted by email when new content with those keywords is published on the web. This is helpful for watching for content on your company, your industry, your competition or even you. Try it out – it’s easy. http://www.google.ca/alerts