I’m actually in Las Vegas this week. I was at the Kaseya Connect Conference from Sunday to Tuesday this week and have taken the rest of the week off to… well, I can’t tell you what I’ve been doing of course.
This is the second year for me at this conference and seeing Vegas. I have managed to see more of it this year and, as many people are, I’m struck by the insanity of it all. Everything is so massive and there is at least one slot machine for every person… in the US – heaven forbid you want to play and there isn’t one free.
I’m not much of a gambler, but I sat down next to the hundred thousand other tourists last night and pumped a bunch of my hard earned money into the wallet vacuum. I’ve also paid excessively for a lot of the rest of the experience – food, accommodation, fun. Vegas is well known of course and so I’m not really talking about anything that most people haven’t already heard. I do sense that most take it for granted how totally extraordinary this place really is.
My business mind is constantly asking, “How do you build a Las Vegas?” How do you get people EXCITED to fly to the middle of a desert and pump their hard earned money in to the establishment?
Obviously, this is a marketing exercise of epic proportion? You have to create “Vegas baby”. Then, of course, you have to give the experience that you promise. The operational execution and coordination would also be ridiculously hard. Then I am reminded of the lesson that difficult things, executed upon are where the true value comes from. Sure there are other cities like Las Vegas, but barriers to entry are mountainous and therefore competition to be a Las Vegas is low.
I’m not going to be able to build a Vegas-like business with Smart Dolphins, but I do appreciate the reminder of these basic business principles and seeing them in action. These are ideals that I can work towards.
Are you working strategically on building a Las Vegas-type business or are you racing to try to win at maintaining an ordinary town?